Cooking up a fun retro aesthetic for a growing community hub while maintaining brand recognizability and improving usability, accessibility, and clarity of purpose.

Reality Kitchen Nonprofit is an organization with many facets, and is ever growing and adding new services. The founder, Jim, had been looking to get the site redesigned for several years and after a recent disappointing experience with a design company, he still needed help.

In addition to their Café and Bakery, they were on the verge of opening a general store, a food truck, and a distance learning platform, and the founder was interested in introducing online ordering in the future.

The new site needed to direct customers to these establishments, inform the community of the educational programs offered, be easy for the founder to update himself, and have the capacity to scale with the organization.